Skip to content Skip to footer

Breeders Built This Industry. Our Incentive is Built for Breeders.

One thing I’ve learned in this business is that great programs aren’t built overnight – they’re built one foal, one breeder, and one program at a time.  That’s the vision behind the SDP Breeders Bonus.

 

Starting in 2026, every foal by a participating SDP stallion will be automatically eligible for a new purse structure designed to reward breeders in a way this industry has never seen before.  This isn’t just another incentive, it’s a system designed to grow with our foals, protect stallion owners, and create lasting value for everyone who believes in Western performance horses.

 

This is the first international, multi-discipline structure ever launched.  USA, Australia, Brazil, and the European Union – breeders everywhere now have a shot. Cutting, Cowhorse, Roping, Barrel Racing, and Campdrafting are all in play.  More ways to win than one, more opportunity than ever before.

We’ve also introduced a bridge program so past foal crops don’t get left out.  Foals sired by SDP stallions from crops 2023, 2024, 2025, and 2026 can be OPTED IN for eligibility with a one-time fee.  Those funds go directly into the purse for that crop year, and they’re placed in an interest-bearing account so the value compounds.  The math is simple: 100% of what’s contributed goes back to the horsemen.

Here’s what makes this different:

·       Transparency.  Every dollar collected for a foal crop stays with that crop.  OPT IN fees + interest – only bank fees = purse money.

·       Eligibility.  Stallion owners contribute in the bridge years in order for their stallion’s foals to be eligible.  That eligibility list is growing.

·       Sustainable Model.  No “Peter to pay Paul” transfers from today’s breedings to foal crops years past.  Each crop stands on its own.

·       Longevity. If an event doesn’t meet minimum participation, that purse allocation rolls into the same foal crop’s other awards.  Nothing is wasted.

·       Low Cost – Breeder Value.  It is easy to build a large incentive with increased costs, passed onto breeders.  We want our incentive to be as large as possible, but not with heavy burden passed through.  Economics will always be a driving force for us.

We’re not building this for one year, we’re building it for decades.  Projections already show the purse growing from $135,000 in 2026 to more than $330,000 by 2030.  And the earlier you get involved, the stronger the foundation becomes.

 

 

I believe in stacking the odds in favor of those who put their faith, money, and time into this industry.  That’s what the SDP Breeders Bonus is about: giving breeders a reason to dream bigger, stallion owners a reason to commit deeper, and the entire industry a reason to pay attention.

Western performance is more than just competition – it’s heritage, it’s legacy.  And now, it’s also opportunity.

Leave a comment